“Jean Harlow Contest Brings Heavy Harvest of Astounding Names” (Brooklyn Standard Union, December 31, 1930)

It was either Aldous Huxley or the late William Bolitho who called America a nation of slogan-coiners. $100 was offered last week by Caddo Productions, 1540 Broadway, for a sobriquet for Jean Harlow, platinum blond star of Howard Hughe’s [sic] “Hell’s Angels” and either because $100 will buy a great many apples or because a great many people have seen the lady in “Hell’s Angels” there were several thousand suggestions made within twenty-four hours.

The Jean Harlow Sweepstakes–winners take all–continue until March 1. Man, woman, child or movie critic, all are welcome. Here are some of the actual suggestions already made:

“The Magnetic Blond,” “The Blond Riot,” “Dream Girl,” “Contagious Desire,” “Winter’s Sunshine,” “Golden Flame,” “Hell’s Angel,” “The Platinum Princess,” “The Aviator’s Pride,” “The Blond Angel,” “American Beauty,” “The Orchid Girl,” “Blond Siren”, “Golden Girl,” “The Silvery Goddess,” “Modern Circe,” “Hollywood Havoc,” “The Midnight Sun,” “The White Devil,” “The White Flame,” “America’s Girl Friend,” “The Sunkist Blonde,” “The Blond Landslide,” “Silver Star,” “The Blond Knockout,” “The Blond Electra,” etc., etc.

It’s open sesame and the bright lad who thought up “The Blond Panic” still thinks it’s better than anything thereafter suggested. But the judges–Wayne Pierson of Caddo, Miss Harlow herself, and Warren Nolan of U.A.–will decide the winner on March 1.